New Patient Education Lobby Videos Drive Case Acceptance

Even with the magazines and coffee maker, there is a little wiggle room in your waiting room to help the average person better grasp the importance of oral health.

With Spear's newly released Patient Education lobby videos, doctors and their teams can stream animated, research-driven visuals via Apple TV and Fire TV Stick — enabling any practice to set the tone for better communication early, before patients sit down in the operatory.

Patient Education lobby videos provide clear overviews of common dental issues to help patients visualize their conditions and understand the essentials of recommended treatment.

Developed by Spear faculty and longtime educators, the library of lobby condition overview videos — on topics like healthy gums, dental implants, cracked teeth and temporomandibular disorder — offer patients a powerful digital tool to take the apprehension out of their visit.

Included as part of your membership to Spear Online, access to Patient Education enables you to:

• Run videos unobtrusively in the background, highlighting common but complex dental issues many patients need to “see”
• Automate content so you and your team can focus on other practice priorities
• Combine various lobby videos and animations to build a video loop that addresses concepts important to your practice

In addition to lobby videos, membership to Spear Online provides doctors and their teams with exclusive use of the Patient Education chairside tablet app, in addition to access to more than 1,300 CE-eligible lessons, practice management tools, the doctors-only Spear Talk forum and other resources to develop consistent standards for patient care.

With the Patient Education tablet app, doctors can draw, annotate and customize videos during chairside case presentation to dive deeper into specifics with patients who seek answers as to what they can expect with recommended procedures.

Effective communication is so crucial to overall patient satisfaction. In fact, a recent survey of 500 patients showed that more than 90 percent of those who watch Patient Education videos want to discuss treatment with their doctors.

Spear also studied the reactions of 400 other adult dental patients who were shown the Patient Education lobby video about cracked teeth.

Results showed:

• 91 percent reported they would move forward with treatment after seeing the video
• 86 percent felt repairing a cracked tooth prevents more work in the future (they understood the consequences of inaction)
• 84 percent felt “wait and see” was a bad choice for small cracks (they became aware of the problem)