“Somebody said to me, 'But the Beatles were anti-materialistic.' That's a huge myth. John and I literally used to sit down and say, 'Now, let's write a swimming pool.'”

Those words are from Paul McCartney, talking about his legendary songwriting partnership with John Lennon. Some people might think that this shows a cynical attitude; that it reveals how artists can “sell out” for economic gain.

But I see something else. I see two young men of modest backgrounds excited about their success, who realize they have created an economic engine that can bring tangible changes to their lives. They put in a lot of time on stage in small clubs and in private rehearsal sessions, practicing and developing and refining their craft to the point where they became master musicians and accomplished songwriters who could now draw big crowds and big contracts.

This is an exciting realization for anyone: To see that you now hold your economic destiny in your own hands, thanks to the passion you have chosen to put into your work. It's the realization that artistic greatness and economic success can go hand in hand.

It's the same in dentistry, where clinical margins and practice margins support each other. If you are an owner-dentist, you are in the incredibly rewarding position of being both an entrepreneur and a health care provider. While people in many other professions often find themselves restricted by budgetary forces beyond their control, in dentistry you still have the power to write your own ticket.

If you create the appropriate value for patients and focus on specific growth initiatives, you can write yourself a swimming pool – or the exact facility and training your team needs. You can get the right education and support to elevate your game and therefore offer better treatment options for your patients allowing you to reach a higher level where even more possibilities open up.


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