If you're like most practices, you've been collecting patient data electronically for years. Advances in technology have made it easier than ever to record, store and retrieve information.

But are you using that ability strategically?

In a technologically sophisticated practice you're tracking every patient interaction. You're not just tracking treatment histories and financial records, but family information, case presentation and acceptance histories, personal profiles and referral information.

This is all supported with digital images and other documentary output all neatly integrated and easily accessible (at the front desk and at chairside), so that you're really using the information effectively.

This means everyone in the practice can see all the relevant intelligence on a patient. The hygienist can see what treatment is outstanding so she can talk with the patient about it. The doctor can see if a patient has recently invited a friend to the practice at chairside and acknowledge their referral. The front desk person can notice if a patient has anxiety issues and can take immediate steps to make them more comfortable on arrival.

Getting full use from your systems also means using electronic communications like email and text messages to make appointments and create value for the visit and build the relationship. For instance, imagine how the patient feels when they get a personalized email message, summarizing what was diagnosed in the last visit, maybe even with attached digital pictures and outlining the plan for their upcoming appointment. This sure beats getting a postcard with a cartoon tooth.

Today, every practice has the ability to archive, access and share a wealth of information on each patient with the click of a few keys. That information should be consulted at chairside and at the front desk, as well as, summarized for morning meeting briefings. Because the real value of information is in how well you can use it.


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