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Spear Digest Dental Articles

The Difference Between Selling and Creating Value
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The Difference Between Selling and Creating Value

How is it that Apple, one of the most successful retailers in history manages to do so much selling – without really selling? First of all, Apple...

| 12 years ago
Bring the Spirit of Paris to Your Life

Bring the Spirit of Paris to Your Life

I can now say from firsthand experience that there is a reason that Paris has such a reputation of being a city of romance. The dazzling lights, the...

| 12 years ago
Some Thoughts on The Art of Dentistry After a Visit to The Louvre

Some Thoughts on The Art of Dentistry After a Visit to The Louvre

To walk through museums like the Louvre and the Muse d'Orsay – as we did recently on this trip – is to see history through the eyes of...

| 12 years ago
The Three Biggest Competitive Advantages of Dentistry

The Three Biggest Competitive Advantages of Dentistry

We talk a lot about how, as dentists, you have to compete with a lot of other enticing products and services for discretionary dollars. And there is no...

| 12 years ago
Why Patients Are Right And Wrong About Dentistry Being Expensive

Why Patients Are Right And Wrong About Dentistry Being Expensive

When patients tell you they can't afford the dentistry you're presenting, they're usually right – or are they? It's a fact of life these days...

| 12 years ago
The Inspiring Story of Venice - And What it Says About Human Nature

The Inspiring Story of Venice - And What it Says About Human Nature

I spent the second leg of my trip in Venice, which has been called the 'most beautiful city built by man.' It would certainly be hard to find a city...

| 12 years ago
What Picasso Can Tell Us About The Passion For Greatness

What Picasso Can Tell Us About The Passion For Greatness

Here's another picture from Spain, of a different building. This one has a special historical significance because this building was where...

| 12 years ago
Slowing Down For Time

Slowing Down For Time

That's me in the photo, standing on the steps of an incredibly awe-inspiring cathedral in Barcelona. I'm traveling in Spain this week, which is giving...

| 12 years ago
A True Story About Patient Trust
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A True Story About Patient Trust

He was an older man of obviously meager means. He drove an old car, and he showed up for his maintenance appointments – always on time –...

| 12 years ago
Are You Giving Your Team The Chance to be Great?
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Are You Giving Your Team The Chance to be Great?

I can look back over a lot of accomplishments in my business career, but one of things that makes me proudest is the number of people who can look back...

| 12 years ago
How to Think About Fee-Setting in Dentistry
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How to Think About Fee-Setting in Dentistry

Dentists spend a lot of time thinking about their fees. Should I be charging more? Am I not charging enough? How much is too much? What if I price myself...

| 12 years ago
What You Need to Know About Patients' Wants

What You Need to Know About Patients' Wants

These are two words that come up a lot when we talk about dental care, so it's worth examining the psychology behind them. A want is something that...

| 12 years ago