Amy Morgan, VP of Practice Growth Strategies

“My passion has, and always will be, to help dentists and teams create a culture that supports the delivery of great dentistry with a great team that creates great successes!”

Academic Credentials

  • Bachelor of Fine Arts, Juilliard School
  • Post Grad Studies, Golden Gate University

Amy Morgan was a consultant, trainer, and CEO of Pride Institute – a nationally acclaimed practice management consulting company – for more than 25 years. She and her teams have revitalized thousands of dental practices using management systems proven to help dentists become more secure, efficient, and profitable.

A prolific speaker and writer, Amy has presented throughout North America and Europe. Additionally, she has been featured at numerous regional organizations. She has published a wide variety of columns and whitepapers in major dental publications, in addition to self-guided training manuals. Her books, like, Leadership Lessons From the Road: Why Bother, We’re All Nuckin’ Futz!, which is among the best-selling books on dental assisting and practice management – provides real solutions to help doctors and their teams address the daily issues that arise in the evolution of their practices.

As a valued Spear Faculty member and Vice President of Practice Growth Strategies, Amy also contributes regular practice management articles to Spear Digest.

Amy is a mom, grandma, and proud cat mom to two cats – Panda Bear and Storm.  

Professional Affiliations

  • American Dental Association, speaker
  • Academy of General Dentistry, speaker